Ge was born in China and grew up in both China and Japan. She received her education at Parsons The New School for Design in New York. After gaining design experience at Ports 1961 and Ralph Lauren in New York, she worked for luxury brands such as Louis Vuitton and Gucci in the retail and merchandising department as an Ready-to-wear buyer.

In 2016, Yu launched her fashion brand, ANNDERSTAND, and one of its mini collections was selected by the Harvard University Identity Fashion Show as one of China's four emerging fashion brands. She aims to fully utilize her design and business skills to provide wearable, stylish sustainable fashion for modern urban women worldwide.

In 2023 Ge received the Boustany Foundation Scholarship from Monaco and scholarship from the University of Cambridge. She is currently pursuing a Master of Business Administration (MBA) at the University of Cambridge. She aims to gain a more comprehensive understanding of general management to promote Chinese fashion globally and make a bigger impact.