AW COLLECTION
Urban Knight
秋冬系列-都市骑士系列
Photographer：Syona Cheng Hair&Make-up：Xinran Stylist Assistant：Shanshan&Nanfang
Model：Magdalena Nowicka(Fable Models Agency)
本季主要灵感来源于欧洲中世纪的骑士精神以及当代都市女性的刚柔并济的独立精神。在历史的长河中，骑士拥有忠诚，英勇作战等特征。骑士们的爱情精神也独树一格，常被刻画出具有浪漫并富有传奇色彩。因此本季设计中运用了类似蕾丝，欧根纱等面料体现都市女性追求爱情为主的浪漫细节面料。设计轮廓上参考了中世纪的部分哥特细节建筑和结构，同时结合骑士以及马术等传统服饰的战袍细节：例如绑带，徽章等。颜色搭配上采用了中世纪的传统黑白灰色系以及当代流行的温柔粉色，裸色系等，展现了刚柔并济的都市女性色系。
ANNDERSTAND AW Campaign
Please enjoy.
ANNDERSTAND 春夏大片
ANNDERSTAND SS
Accesory Collaboration Artist：
Feifei
本季ANNDERSTAND灵感来源于19世纪拿破仑三世时期的巴黎歌剧院，历时15年才建筑完成的巴黎歌剧院与法兰西一同经历了非凡历史并展现出那个时代最具代表性的装饰风格。歌剧院最为人知的爱情故事即为《歌剧魅影》。故事发生在19世纪的巴黎，讲述了一段凄美的爱情故事。
配饰特别合作华人设计师Feifei，灵感来源于灵感来源来自唐代诗人杜牧的七言绝句《秋夕》，诗中云：“银烛秋光冷画屏，轻罗小扇扑流萤。天阶夜色凉如水，坐看牵牛织女星。”，此系列中，有绫罗小扇轻盈摇曳，扇中有水墨晕染般的萤虫的轨迹，有夜色下清凉剔透的荷塘月色，更有在烛光下斑驳交织的绿叶与画屏。
ANNDERSTAND 19SS Campaign
Please enjoy.
ANNDERSTAND 17 秋冬大片
ANNDERSTAND AW17
ANNDERSTAND 17 秋冬大片取景于伦敦老城区。古老的建筑与现代的街景融洽地结合在一起，充分体现了 ANNDERSTAND 超越现代的独特风格。
我们再次邀请了ANNDERSTAND 的好朋友，以伦敦为据点的新西兰籍华裔时装摄影师 Annie Lai 为我们拍摄了一组浪漫的时尚大片。
印花特别合作设计师: Misa Wu 摄影: Annie Lai 摄影助理: Alessadro 发型/化妆: Phebe Wu 模特: Simona
We came to London to collaborate with photographer Annie Lai for ANNDERSTAND 17AW Campaign.
All RTWS are from ANNDERSTAND 17 AW collection.
Photography Assistant: Alessandro Schneide
Model: Simona
Makeup & Hair: Phebe Wu
Print Collaboration Designer: Misa Wu
Please enjoy.
ANNDERSTAND AD CAMPAIGN STORY #1 LONDON
ANNDERSTAND 17春夏 故事1.伦敦系列
我们前往伦敦，邀请ANNDERSTAND的好朋友，来自伦敦的摄影师Greg Lin为我们拍摄了春夏大片故事1伦敦系列。珠宝设计来自设计师Yifan Gao。所有成衣来自ANNDERSTAND SS17系列。
We came to LONDON to collaborate with Photographer GREG LIN for ANNDERSTAND 17SS AD Campaingn Story #1 London series. Jewelry designed by YIFAN GAO.All RTWS are from ANNDERSTAND 17 SS collection. All RTWS are from ANNDERSTAND 17 SS collection. Model:Alek Niew.Makeup&Hair:Jinny Kim.Please enjoy.
ANNDERSTAND AD CAMPAIGN STORY #2 LONDON
ANNDERSTAND 17春夏 故事2.上海系列
我们来到中国上海，邀请ANNDERSTAND的好朋友，来自上海，伦敦学成归来的摄影师崔晓峰（微博：不能好好聊天的马特崔）为我们拍摄了春夏大片故事2上海系列。所有成衣来自ANNDERSTAND SS17系列。模特：Karolina 妆容：King
We came to Shangahi to collaborate with Shanghai based Photographer Matthew Cui(insta:matthew_cui) for ANNDERSTAND 17SS AD Campaingn Story #2 Shanghai series. All RTWS are from ANNDERSTAND 17 SS collection. Please enjoy. Model:Karolina.Makeup&Hair:King
ATOGxANNDERSTAND AD CAMPAIGNS
ATOGxANNDERSTAND
我们前往伦敦，邀请ANNDERSTAND的好朋友，来自伦敦的摄影师ANNIE LAI为我们拍摄了一组ANNDERSTAND为ATOG内衣定制所设计的特别内衣定制系列。四款内衣均为ANNDERSTAND为ATOG特别设计。珠宝设计来自设计师YIFAN。内衣手绘稿来自MISA。所有成衣来自ANNDERSTAND SS17系列。
We came to LONDON to collaborate with Photographer ANNIE LAI for this special collaboration collection between ATOG and ANNDERSTAND AD Campaingn photography.Four lingerie were designed by ANNDERSTAND, made by ATOG,jewelry designed by YIFAN,fashion sketch by MISA.All RTWS are from ANNDERSTAND 17 SS collection. Please enjoy.
2017 SS BACKSTAGE
2017春夏时装秀后台花絮精选
ANNDERSTAND 首个完整系列被世界著名发掘全球设计新星平台FASHION SCOUT选中，作为其全球28个走秀品牌之一在2017年春夏伦敦时装周期间亮相。ANNDERSTAND在伦敦期间的静态展与走秀吸引了大量来自全球顶尖的媒体包括VOGUE,BBC,新华社，中国日报等青睐，并得到来自五大洲顾客的喜爱。请欣赏来自伦敦摄影师GREG LIN为ANNDERSTAND拍摄的精彩后台花絮。
ANNDERSTAND's first complete collection was selected by world famous FASHION SCOUT and we were be able to display and have a catwalk during 2017 SS London Fashion Week period. For the display and catwalk,ANNDERSTAND has attracted many famous medias' attention.Such as VOGUE,BBC,Xinhua,China Daily etc. And we also attracted many customers' attention around the world and we are actively negociating with different showrooms internationally. This time, we invited London based photograoher Greg Lin to take photos for our runway backstage. Please enjoy!
NYC AD CAMPAIGNS
纽约广告大片
我们前往纽约，邀请ANNDERSTAND的好朋友，来自纽约帕森斯设计学院的摄影师DACHUAN为我们拍摄了一组极具大都市风情的广告大片。
We came to New York to collaborate with Photographer DACHUAN from Parsons The New School for Design for this special mini collection AD Campaingn photography.Please enjoy.
