We came to LONDON to collaborate with Photographer Annie Lai for ANNDERSTAND 17AWCampaingn.All RTWS are from ANNDERSTAND 17 AW collection.Photography Assistant:Alessandro Schneide.rModel:Simona.Makeup&Hair:Phebe Wu.Print Colalboration Designer:Misa Wu.Please enjoy.
We came to LONDON to collaborate with Photographer GREG LIN for ANNDERSTAND 17SS AD Campaingn Story #1 London series. Jewelry designed by YIFAN GAO.All RTWS are from ANNDERSTAND 17 SS collection. All RTWS are from ANNDERSTAND 17 SS collection. Model:Alek Niew.Makeup&Hair:Jinny Kim.Please enjoy.
We came to Shangahi to collaborate with Shanghai based Photographer Matthew Cui(insta:matthew_cui) for ANNDERSTAND 17SS AD Campaingn Story #2 Shanghai series. All RTWS are from ANNDERSTAND 17 SS collection. Please enjoy. Model:Karolina.Makeup&Hair:King
We came to LONDON to collaborate with Photographer ANNIE LAI for this special collaboration collection between ATOG and ANNDERSTAND AD Campaingn photography.Four lingerie were designed by ANNDERSTAND, made by ATOG,jewelry designed by YIFAN,fashion sketch by MISA.All RTWS are from ANNDERSTAND 17 SS collection. Please enjoy.
ANNDERSTAND’s first complete collection was selected by world famous FASHION SCOUT and we were be able to display and have a catwalk during 2017 SS London Fashion Week period. For the display and catwalk,ANNDERSTAND has attracted many famous medias’ attention.Such as VOGUE,BBC,Xinhua,China Daily etc. And we also attracted many customers’ attention around the world and we are actively negociating with different showrooms internationally. This time, we invited London based photograoher Greg Lin to take photos for our runway backstage. Please enjoy!